Scott Seidewitz

Scott Seidewitz

Fundador y Principal, The Seidewitz Group

http://www.seidewitzgroup.com/

Presentation Title: Using Cutting EdgeMarket Research & Branding Techniques to Build Powerhouse Cannabis Brands

Summary:
World class marketing companies like Procter & Gamble, Coke and Nike use sophisticated research and marketing strategies to develop brands that win in the market. The same techniques can work in the marijuana market—and companies that use them will have a competitive advantage that helps them win.
Join market research expert and former P&G brand strategist Scott Seidewitz as he guides you through the approaches the world’s top companies use to build powerful brands. Drawing on 17 years of consulting experience, he will share real world brand-building examples from health care, technology and consumer products, and show how you can apply them to the marijuana industry. Be prepared for a powerful session on the marketing strategies and market research techniques you can use to build your marijuana brand into a powerhouse.